Posts in the Category: Customer loyalty programs

Jun
27

Consumer rewards programs: The three critical desires you must appeal to

posted on June 27th 2017 in Best Practices & Customer loyalty programs with 3 Comments

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Consumer rewards programs are sometimes viewed as useless in the face of strong competition. Tight margins and high operating costs make finding worthwhile offers a real challenge for businesses. At least, that’s what some people think. However, in a paper by Marcel Corstjens and Rajiv Lal, they come to the conclusion that even low-margin retailers can create consumer rewards programs that strengthen their brands and create real profit growth.

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Mar
07

3 Customer loyalty program musts to drive participation

posted on March 7th 2017 in Best Practices & Customer loyalty programs with 4 Comments

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Customer loyalty programs are often challenging to create. There’s the picking of rewards, the marketing ideas and then the rollout and administration process. But if you’re like us, and you’ve realised that there something wrong with the sequence mentioned above, then you’re likely looking for a simple but effective way to build your program and make it a successful one.

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