Jul
20

10 Facts about mobile wallet technology that you should know

posted on July 20th 2017 in Best Practices with 0 Comments

mobile wallet technology

A lot has been written about the state of mobile wallet technology in South Africa. Some say it’s fallen flat and others say it’s not viable. As a company that spends every waking moment thinking about mobile wallets, payments and how to create more delightful customer experiences for our users, we realise that there is more that we can share on the state of mobile payment technology than anyone else.

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Jun
27

Consumer rewards programs: The three critical desires you must appeal to

posted on June 27th 2017 in Best Practices & Customer loyalty programs with 1 Comments

crowd-2045498_1920

Consumer rewards programs are sometimes viewed as useless in the face of strong competition. Tight margins and high operating costs make finding worthwhile offers a real challenge for businesses. At least, that’s what some people think. However, in a paper by Marcel Corstjens and Rajiv Lal, they come to the conclusion that even low-margin retailers can create consumer rewards programs that strengthen their brands and create real profit growth.

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Jun
06

Mobile wallets vs corporate gift cards

posted on June 6th 2017 in Business performance & Productivity with 0 Comments

corporate gift cards

It’s been roughly 26 years since the idea of gift cards materialised. Today, they are pretty much everywhere and have even made their way into corporate businesses, aptly labelled as “corporate gift cards”. As far as we can tell, the very first gift card appeared in the US. Neiman Marcus, a department store company, wanted to explore a simple idea: give customers the option to pay upfront for a card that could be gifted to someone who’d buy clothing, shoes, handbags or accessories at a later date. It didn’t quite stick for them back then and became a novelty item – something to be kept out of sight unless explicitly asked for by a customer.

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May
31

Four differences between open- and closed-loop payment systems

posted on May 31st 2017 in Business performance with 2 Comments

closed loop payment system

Open- or closed-loop payment systems? These terms are starting to turn the heads of savvy business owners across South Africa. As technology continues to drive consumer adoption of new and more convenient methods to interact with companies and pay for products and services, business owners who want to stay competitive are looking for smarter ways to attract more consumers and increase wallet spend.

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May
23

Understanding open-loop payment systems

posted on May 23rd 2017 in Business performance with 0 Comments

Open loop payment system

There’s very little that you can’t do with a credit or debit card. On one Saturday you could shop up a storm in your local shopping mall, pay for parking, fill up your fuel tank, and grab dinner at your favourite Italian restaurant – all before picking up tickets to catch the latest blockbuster on the silver screen. Swiping your card is just a part of what happens in everyday life.

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