Posts in the Category: Customer loyalty programs

7 ways to use your TuYu mobile cash this festive season

It’s guaranteed you’ll spend money this December. There’ll be family gatherings, outings, food, drinks, gifts and so much more. It’s going to cost money. It always does. Sometimes, finding the best ways to spend your cash can be a challenge, so we’ve put together a list of ways to use your TuYu mobile cash. TuYu allows you to spend your rewards at over 70,000+ till lanes across South Africa. Here are seven ways to spend your rewards this Christmas.

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4 guidelines for picking the right consumer rewards

consumer rewards

You’ve just been tasked with developing a new consumer rewards program and you’re caught completely off-guard. You’ve heard that these kinds of programs can work and be highly successful, but you have no idea what goes into building one. The more time you spend researching incentive programs, the more you begin to understand that if you really want to launch and drive a successful program, you’ll need to do a good job of selecting the right consumer rewards.

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Consumer rewards programs: The three critical desires you must appeal to

Consumer rewards programs are sometimes viewed as useless in the face of strong competition. Tight margins and high operating costs make finding worthwhile offers a real challenge for businesses. At least, that’s what some people think. However, in a paper by Marcel Corstjens and Rajiv Lal, they come to the conclusion that even low-margin retailers can create consumer rewards programs that strengthen their brands and create real profit growth.

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3 Customer loyalty program musts to drive participation

Customer loyalty programs are often challenging to create. There’s the picking of rewards, the marketing ideas and then the rollout and administration process. But if you’re like us, and you’ve realised that there something wrong with the sequence mentioned above, then you’re likely looking for a simple but effective way to build your program and make it a successful one.

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