Business Vision: How to supercharge yours for a more profitable business

Business vision

Is it possible that your business vision can influence your business’ profitability?

In February of 1996, the Journal of Applied Psychology published the Longitudinal Study of the Relationship between Vision and Vision Communication to Venture Growth in Entrepreneurial Firms. The study was conducted by J. Robert Baum and Edwin A. Locke. Baum and Locke are both professors at the University of Maryland’s Robert H. Smith School of Business. Together they designed the study to explore if there is any relationship between having a clear business vision, communicating it with your staff, and the impact of both on the profitability of business.

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10 Inspiring business quotes every manager can apply on the job

Business quotes

It can be really lonely at the top. It’s often a place that very few can relate to. There’s always a challenge around the corner, and while there are moments to celebrate, the tough ones tend to leave the worst kinds of scars. But every business leader needs to be and stay motivated. So whether you’re facing a marketing challenge, a team morale issue, or just feel stagnant, we’ve gathered 10 inspiring business quotes for you to make your own.

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3 Customer loyalty program musts to drive participation

Customer loyalty programs are often challenging to create. There’s the picking of rewards, the marketing ideas and then the rollout and administration process. But if you’re like us, and you’ve realised that there something wrong with the sequence mentioned above, then you’re likely looking for a simple but effective way to build your program and make it a successful one.

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